8 Million New Donors: Trade the Reactive Year for a 2027 Playbook
A new tax deduction kicked in this year for donors who don't itemize. Researchers at the Lilly Family School of Philanthropy estimate it could bring in up to 8 million new donors.
- Date
- Tuesday, October 27, 2026
- Time
- 2:00 PM ET / 11:00 AM PT
- Format
- 60 minutes, live online
- Price
- Free
Those donors will go to the organizations that tell them about it and keep them after the first gift. Join nonprofit leaders from across the country for an hour of open conversation on finishing this year strong and walking into 2027 with a plan.
What we'll cover
The home stretch
What still moves the needle between now and December 31
The tax message
How to tell donors about the new deduction without sounding like a tax advisor
Gift two
Turning first-time December donors into donors who give again
The 2027 Playbook
Building your year around impact, budget, goals, board, and calendar
The 8 million opportunity
Where new donors are coming from and how to get your share
The home stretch
What still moves the needle between now and December 31
Gift two
Turning first-time December donors into donors who give again
The 8 million opportunity
Where new donors are coming from and how to get your share
The tax message
How to tell donors about the new deduction without sounding like a tax advisor
The 2027 Playbook
Building your year around impact, budget, goals, board, and calendar
Your co-hosts
Scott DeFries
Founder and CEO, Sponsor A Purpose
Builds free fundraising tools and runs consulting for nonprofits on Google Ad Grants, websites, and donor growth.
Rev. Sharon Jones
Nonprofit Solutions Matter
Helps nonprofits build an annual plan around impact, budget, goals, and board.
Andrew Ladd
Partner, Upstream Thinking
15+ years in research and strategy, former VP at Tribune Publishing, and a Chicago Public Library Foundation board member.
The 2027 Nonprofit Playbook
A fill-in plan for your impact, budget, goals, board, and calendar, plus a 10-question readiness scorecard. Every registrant gets it, whether you attend live or not.
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Part of Sponsor A Purpose's Monthly Nonprofit Growth Series.