Full-service setup
We help with application prep, account setup, campaign structure, and launch planning.
Mission-focused strategy
Campaigns are built around real nonprofit goals: donations, volunteers, signups, services, and events.
Clear performance insights
Reporting shows which searches, ads, and pages are turning attention into useful action.
Free Google Search ad credit for eligible nonprofits
Google Ad Grants gives eligible nonprofits up to $10,000/month in Google Search ad credit. That means your organization can appear when people search for topics related to your mission, services, events, or ways to help.
Someone searches
Example: "volunteer with youth programs" or "donate to animal rescue".
Your ad can appear
The grant helps cover the ad credit, so you are not paying for that search ad spend.
They land on your site
The important part is sending them to a page where they can take the next step.
Simple support for the parts that make grants work
We keep the service focused: get the account ready, build campaigns around real goals, connect ads to useful pages, and improve over time.
Grant setup
We help review readiness, prepare the account, and get the basics in place before launch.
Search strategy
We find the searches that can connect more people with your mission, programs, and support opportunities.
Page guidance
We help make sure ads send visitors to pages that match what they were looking for.
Ongoing improvement
We review results, make updates, and help the grant work harder over time.
Ads work best when they lead somewhere meaningful
The grant is not just about getting more clicks. It is about helping the right person find the right next step.
A search begins
A supporter, volunteer, donor, or community member starts looking for something related to your mission.
The right page opens
Instead of a generic homepage, they land somewhere relevant and useful.
The relationship grows
What starts as a search can become an ongoing connection with your organization.
Your organization appears
Your nonprofit shows up with a message that matches what they're looking for.
Someone takes action
They take the next step, whether that's giving, registering, volunteering, subscribing, or reaching out.
Clear reports your team can actually use
Reporting should explain what people did after they clicked, not just how many clicks happened.
What we track
Traffic and clicks
Which searches and ads are bringing people to your site.
Landing page activity
Which pages visitors see, use, and leave.
Meaningful actions
Donations, forms, signups, applications, registrations, and other next steps.
What your team learns
What people are looking for
Searches can reveal real needs, questions, and supporter interest.
Where pages need support
If people click but do not act, the page may need clearer content or a better form path.
What to improve next
Monthly insights help guide campaign updates, page fixes, and future content.
What your nonprofit needs to get started
You do not need to know Google Ads before talking with us – just let us know where your organization is starting from, and we'll take it from there.
Eligible nonprofit status
Your organization needs to meet Google's nonprofit eligibility requirements for your country.
A working website
You need a live website with clear information about your organization, mission, and programs.
Useful destination pages
Donation pages, forms, program pages, event pages, or other places visitors can take action.
Clear goals
A few priority actions you want people to take, such as donate, volunteer, register, apply, or subscribe.
Not sure if you are ready?
That is okay. This section can also work as a pre-call checklist.