Free resources for nonprofits
Templates, scripts, checklists and how-to guides to save you time and raise more for your cause. Free to download and yours to edit.
57 resources shown.
Build Lasting Donor Relationships
Donation Thank You Letter
Two ready-to-send thank-you letters that sound like a person wrote them, for the gift that has just landed.
Get the freebieDonation Acknowledgment Letter
The official tax-deductible acknowledgment, with the required language handled and the warmth left in.
Get the freebieAnnual Appeal Letter
A working draft for the appeal that carries most of the year, with the ask placed where people actually read it.
Get the freebieAnnual Appeal Letter Templates Guide
Why the appeal letter works when it works, with templates for the segments that need a different version.
Get the freebieYear-End Giving Appeal
The December ask, written for a full inbox and a donor deciding between you and everyone else.
Get the freebieMoves Management Template
A practical framework for moving a donor from first gift to major gift, with the stages and next actions laid out.
Get the freebieDonor Phone Call Script Templates
Scripts for the calls people avoid making: the thank-you, the check-in, the lapsed donor and the upgrade ask.
Get the freebieMatching Gift Guide
How employer matching actually works, and how to get donors to start a match without chasing them.
Get the freebieDonor-Advised Fund Outreach Template
Outreach for donors holding a DAF, who often want to give more than they realize and are waiting to be asked.
Get the freebieDonor-Advised Fund Outreach Email
The shorter email version of the DAF ask, for a list you are emailing rather than writing to individually.
Coming soonNew Supporter Welcome Series
The first few weeks after someone gives, mapped out, because that is when retention is won or lost.
Get the freebieNonprofit Welcome Series Email Templates
Five welcome emails you can load into your ESP and schedule, written to be edited rather than sent as-is.
Get the freebieRecurring Giving Crash Course
Standing up a monthly giving programme from nothing: the ask, the amounts, the upgrade path and the churn.
Get the freebieMonthly Giving Outreach
A full outreach sequence for converting one-time donors to monthly, across nine pages of ready copy.
Get the freebiePledge Reminder Letter
The reminder for a pledge that has not arrived, written so it does not read as a collections notice.
Get the freebieDonation Request Template
A general-purpose ask you can point at a campaign, a programme or a one-off need.
Get the freebieEmail Templates for Funder Outreach
Approaching a foundation cold, following up on a submitted proposal, and reconnecting with a past funder.
Get the freebieDonation Letter Templates for Schools
Appeal letters written for a school audience: parents, alumni and local businesses.
Get the freebieRaffle Prize Donation Request
The letter that asks a local business for a prize, with the ask specific enough to get a yes.
Get the freebieLevel Up Your Fundraising Campaigns
Annual Fundraising Plan Template
The year on one page: campaigns, targets, channels and who owns what, before the year gets away from you.
Get the freebieYear-End Fundraising Checklist
What has to happen, and by when, to run a year-end campaign that is not assembled in the last week of December.
Get the freebieSummer Fundraising Checklist
Ideas and a running order for the summer lull, when giving drops and most organizations go quiet.
Get the freebieHow to Raise $1,000 in 30 Days
A short, concrete plan for a small target and a short window, for teams that need a win on the board.
Get the freebieRapid and Crisis Response Outreach
Pre-written messages for the week you cannot afford to spend writing: an urgent need, already drafted.
Get the freebieNonprofit Grant Proposal Guide
What a funder is reading for, section by section, and where most proposals lose them.
Get the freebieCorporate Sponsorship Proposal Template
A proposal that gives a company something to say yes to, with tiers, benefits and numbers in place.
Get the freebieCorporate Sponsorship Request Letter
The opening approach to a company, short enough that a marketing manager reads to the end.
Get the freebieCorporate Sponsorship Thank You Letter
The thank-you that keeps a sponsor for a second year, with the recognition spelled out.
Get the freebieThe Power of Habit Design in Fundraising
Why donors repeat some behaviours and not others, and how to design an ask around that.
Get the freebiePeer-to-Peer Platform Buyer's Guide
What to ask a peer-to-peer vendor before you sign, including the fees that are easy to miss.
Get the freebieCampaign Communications Playbook
What to send, on which channel, in what order, for a campaign that runs longer than a single email.
Get the freebiePledge Agreement Template
A written pledge both sides can point to later, covering amount, schedule and what happens if plans change.
Get the freebieMake the Most of Giving Tuesday
Giving Tuesday Playbook
The whole day planned backwards from the target, with the run of messages that carries it.
Get the freebieGiving Tuesday Social Media Planner
A posting calendar and checklist for the run-up, so the day is not the first time anyone hears about it.
Get the freebieGiving Tuesday Letter Templates
The letters that go out before, during and after the day, written to be edited in an afternoon.
Get the freebieGiving Tuesday Day-Of Reminders
Four reminders for the day itself, timed so the last one lands while people can still give.
Get the freebieGiving Tuesday Ambassador Invitation
The ask that turns a supporter into someone who fundraises for you on the day.
Get the freebieGiving Tuesday Thank You
The follow-up that goes out while the day still means something to the person who gave.
Get the freebieGrow Steady Recurring Revenue
Monthly Giving Appeal Template
The ask that converts a one-time donor to monthly, framed around what a recurring gift makes possible.
Get the freebieMonthly Giving Project Appeal
A monthly ask tied to one named project, for donors who want to know exactly what they are funding.
Get the freebieOrganize Your Next Major Fundraising Event
Fundraising Event Planning Checklist
Everything an event needs, in order, from the first planning meeting to the thank-yous afterwards.
Get the freebieEvent Toolkit and Workflow Guide
How to run a busy event season without the team rebuilding the process every time.
Get the freebieGala Invitation Template
An invitation with every detail guests actually need already on it, so you field fewer emails.
Get the freebiePledge Card Templates
Cards for the moment in the room when someone decides to give, designed to be filled in quickly.
Get the freebieCharity Golf Tournament Checklist
The specifics a golf fundraiser needs that a general event checklist will not cover.
Get the freebieMaximize Results of Your Next Auction
Silent Auction Bid Sheet
Bid sheets laid out so the increments are obvious and the final bid is legible at the end of the night.
Get the freebieSilent Auction Rules Sheet
The rules stated plainly up front, which is what prevents the argument at checkout.
Get the freebieAuction Donation Request Letter
The letter asking a business to donate an auction item, with the recognition on offer made concrete.
Get the freebieOptimize Your Nonprofit's Daily Operations
Nonprofit Business Plan Template
Goals, programmes, staffing and money in one document, for a board meeting or a funder who asks.
Get the freebieNonprofit Marketing Plan Template
Audiences, channels and a calendar, sized for a team where marketing is somebody's second job.
Get the freebieNonprofit Annual Report Template
A donor-facing annual report that shows impact rather than listing activities, across seven pages.
Get the freebieBoard-Ready Treasurer's Report
The financial report a board can read without a finance background, and ask better questions from.
Get the freebieStrategic Planning Worksheet
A working session in a document: where you are, where you are going, and what has to be true to get there.
Get the freebieThe Quick Pitch Playbook
Getting your mission into a sentence somebody remembers, with the fill-in-the-blank version to practise on.
Get the freebie10 Essential Steps to Launch a Nonprofit
The order to do things in when you are starting out, including the filings people discover too late.
Get the freebieSocial Media Guide for Nonprofits
What to post when there is no marketing team, and how to keep it going past the first month.
Get the freebieAI Usage Guidelines
A starting policy for staff using AI tools, covering donor data, disclosure and what to check before sending.
Get the freebie