Donor journeys that run themselves
When someone gives, SAPu automatically enrolls them in the right email sequence — a welcome series for a first-time donor, a stewardship track for a major donor, a win-back sequence for someone who's gone quiet. And if their giving changes, they move too.
Sized to your org
Size tier comes from IRS 990 filing data. Journeys ship in Lite, Standard, or Advanced to match your team's capacity.
Tiers that auto-adjust
Entry, mid, and major thresholds are set from your actual median gift — not fixed dollar amounts — and recalculate every 90 days.
70+ journey templates
Welcome, stewardship, lapsed reengagement, volunteer, board, planned giving, campaigns — built in and ready to turn on.
Smart tier crossing
When a gift moves a donor into a new tier, they exit the old journey and enter the right one — skipping touchpoints they've already had.
66 journeys across 11 categories, ready to turn on
Browse the catalog by category instead of building each sequence from scratch.
Donor Welcome
Conversion
Stewardship
Retention & Lapsed
Volunteer
Forms & Events
Planned & Major Giving
Corporate & Foundation
Board
Program
Campaign & Seasonal
Journeys start from what donors actually do
These triggers are checked continuously, so a journey starts the moment a donor's activity calls for it — not whenever someone remembers to look.
Financial triggers
First gift, tier-crossing gifts, recurring setup, failed payment, or a cancelled gift.
Form triggers
Donation, volunteer, event, membership, pledge, and organization-specific forms.
Behavioral triggers
Email opens, unopened sequences, link clicks, or a visited but abandoned donation page.
Date, score & data triggers
Lapse windows, giving anniversaries, engagement score changes, and tag or field updates.
From a single gift to the right sequence
Journeys don't just send emails: they route donors to the right track as their relationship with your organization changes.
First gift received
A first-time donor is automatically enrolled in the welcome journey that matches their entry tier.
Tier crossed
A gift that crosses the major donor threshold moves a donor into the right track without losing their place.
Going quiet
A donor who hasn't given in their expected window is routed into a reengagement sequence before they're written off.
Stop sending the same sequence to every donor
Generic email automation treats every contact the same. SAPu Journeys routes each donor based on their own tier, org size, and behavior.
Generic email automation
The same messages for every donor, regardless of tier
One-size sequence
Same messages for every donor, no matter their tier.
Static thresholds
Dollar cutoffs you set once and rarely revisit.
Manual tier changes
Donors move tiers only if someone notices and updates it.
Built from scratch
Every sequence starts from a blank page.
SAPu Journeys
Each donor routed by their own tier, org size & behavior
Tracks by tier
Entry, mid-level, and major donors each follow their own track.
Data-driven thresholds
Tier cutoffs calculated from your actual gift data.
Automatic tier crossing
Donors move tiers the moment their giving does.
Ready-made templates
70+ templates ready to turn on — no building required.
