The Share Gap: Turning Supporters Into Advocates
Give your supporters something worth sharing.
- Date
- Tuesday, November 17, 2026
- Time
- 2:00 PM ET / 11:00 AM PT
- Format
- 45 minutes plus Q&A, live online
- Price
- Free
Your donors and volunteers already care about your mission, but few of them tell their friends. That's the Share Gap: supporters who would gladly speak up for you, if someone handed them something worth sharing. Join Scott and Andrew to learn how to close it.
Nearly half of adults say family and friends shape where they give, and for Gen Z it's close to 60%.
Who should attend
- Executive directors, development staff and volunteer coordinators
- Small to mid-size nonprofits looking to grow without a bigger budget
- Anyone who wants supporters to do more of the talking
Register now
Can't make it live? Register anyway and we'll send you the recording.
What you'll learn
A six-step framework
Inspire, create, share, invite, celebrate and measure
Easy wins
Branded profile frames, “Why I support” stories and “I helped” stickers
Bring a friend
How bring-a-friend invites and referral links turn one supporter into several
Celebrate supporters
Badges, anniversaries and year-in-review graphics that thank people in public
Measure what's working
From shares to new supporters
The Advocacy Center
A live look at the new Advocacy Center inside the Sponsor a Purpose platform
A six-step framework
Inspire, create, share, invite, celebrate and measure
Bring a friend
How bring-a-friend invites and referral links turn one supporter into several
Measure what's working
From shares to new supporters
Easy wins
Branded profile frames, “Why I support” stories and “I helped” stickers
Celebrate supporters
Badges, anniversaries and year-in-review graphics that thank people in public
The Advocacy Center
A live look at the new Advocacy Center inside the Sponsor a Purpose platform
Your hosts
Scott DeFries
CEO, Sponsor a Purpose
Builds free fundraising tools and runs consulting for nonprofits on Google Ad Grants, websites, and donor growth.
Andrew Ladd
Partner, Upstream Thinking
15+ years in research and strategy, former VP at Tribune Publishing, and a Chicago Public Library Foundation board member.
The Advocate Toolkit
Templates and checklists you can use the next day, whether or not you use our platform. Every attendee gets it.